From game experience to brand experience.
Engage. Communicate. Retain. Win your audience.
Advergame is custom-built video game designed to promote a brand, product, campaign, or event.
When used strategically within a communication plan, gameplay creates an engaging, interactive experience.
Why an Advergame?
🎯 Brand awareness
A branded game boosts brand visibility by delivering a playful experience that captures your audience’s attention.
🤝 Active engagement
The game isn’t just watched — it’s experienced. Users interact, take part, and get emotionally involved.
📊 Data collection & audience profiling
Every interaction can become valuable insight, thanks to integrations with custom analytics systems.
🧑 Lead generation
Leaderboards and prizes drive participation and help you collect qualified contacts — people genuinely interested in engaging with your brand or company.
🌐 Multi-platform
Games accessible from any device, directly online, with no download required.
The game engages. The software measures.
Thanks to Vulcano Digital, a software solution developed by our team, clients get full, immediate access to the back office and the player database.
Through a dedicated, customizable form, you can collect and manage data easily and intuitively, with complete control over every step — from the front end to results analysis.
Advergame in Action
We create advergames for:
- Marketing campaigns and product launches
- Events, trade shows, and retail locations (Game on Field)
- Lead generation and customer engagement initiatives
- Prize contests and giveaways (Online Contest / Instant Win)
- Educational or awareness projects (Edugame)
Every project is fully customized: visuals, gameplay mechanics, content, UI, and objectives are developed in close collaboration with the client.
Our Strengths
🎮 300+ games developed
🧠 Expertise in game design and strategic gamification
💻 Made-in-Italy technology
🛠️ In-house development with integrated tracking & analytics
🌍 Clients in Italy and worldwide
Ready to build your advergame?
Every game experience tells a unique story.
Based on your brand, its values, and your goals, we help you choose the most effective gameplay — the video game concept that naturally fits your message.
📩 Contattaci: ida.dicostanzo@codethislab.com
📱 WhatsApp: 340 073 3325